MSPs at CloudFest
Managed Service Providers are an important part of the Cloud ecosystem, and they are guests of honor at CloudFest.
At this festival, we introduce MSPs to a year-round community that helps them learn, grow, deliver better service offerings, and celebrate their victories along the way. Here is what awaits MSPs when they come to CloudFest.
Tuesday 24th | 11:50am-4:55pm
Wednesday 25th | 11:40am-5:30pm
Thursday 26th | 11:00am-12:55pm
MSP GLOBAL – the premier vendor-neutral event for the full managed services ecosystem – where ambitious MSPs unite to strengthen partnerships and drive growth. Serious business, festival style. Although MSPs are an important part of the CloudFest community, we have a dedicated event every October for all you MSPs! At CloudFest this year, we’ll provide more information about the event and support you in registering.
The MSP Hub at CloudFest
Come and meet the MSP GLOBAL team at CloudFest! Once you have your badge, your first stop should be Booth H25 in the Cloud Fair exhibition hall: this is where you can connect with your community, learn more about the MSP-focused experiences that await you, collect your MSP GLOBAL Passport, and get started on your journey.
Must-Attend MSP Sessions in the Agenda
With five different stages as well as Masterclasses, you will find plenty of valuable sessions to help you raise your game, including:
Tue, March 24
Everyone Has a Cape: AI in the Attacker–Defender Arms Race
Robert Jacobi
CXO
Aaron Campbell
VP of Product
Oliver Sild
CEO
Igor Seletskiy
CEO
Joost de Valk
CEO
Right-Sized AI Infrastructure: An OCP Playbook for CSPs & MSPs
Ivan Mudryy
Senior Sales Manager
Europe's AI Build-Out
Prasad Alluri
Vice president and general manager for EMEA and APAC in the Core Data Center Business Unit
Vincent Oostlander
Director Europe Solution Sales
Roger Corell
Sr. Director of AI and Leadership Marketing
Sean Varley
Chief Evangelist, VP of Business Development
Martin Wielomski
VP of Product
Three Critical Mistakes Vendors Make When Entering the MSP/MSSP Channel
Mark Crall
GTM MSP/MSSP Channel Strategist
The Sovereign AI Rush: Launch High-Margin 'Chat-with-Your-Data' Services in Days
Sascha Uhl
Senior Solution Architect Alliances
Break the Reactive Cycle: How MSPs Help the Mid-Market Go Proactive
Suvi Silvanto
Director, Product Marketing
Wed, March 25
Infrastructure Virtualisation: VMware, Open Source and What Comes Next
Hein Matthee
Solutions Architect
Peter Groth
VP & GM, SP & OEM
Christian Winterfeldt
Head of Datacenter DACH
Laurent Allard
Board Advisor
Europe’s Cloud Gamble: Can Sovereignty Scale?
Ryan Horjus
VP of Deployments
Juha-Pekka Järvenpää
Lead Product Manager
Holger Nicolay
Director Business Development
Jelle Slenters
Director
Patricia Hillebrand
Technical Alliances Manager
Thu, March 26
MSP Growth & Profitability Tour
This MSP-focused guided tour brings together ecosystem partners who help MSPs strengthen recurring revenue, improve operational efficiency, and differentiate in competitive regional markets. You’ll explore practical tools and platform strategies that support automation, service packaging, cybersecurity integration, and scalable customer management—with insight into how leading MSPs are adapting their stack and commercial model to stay profitable while evolving their service offering.
Tuesday 24th | 2:30pm – 5:02pm
Wednesday 25th | 2:30pm – 4:10pm
Thursday 26th | 12:10pm – 12:55pm
MSP Executive Backstage Tour of Europa-Park
This is a high-level networking event where the technical team shows you what no other attendees ever get to see. We will end with a cocktail reception at a secret location, so you can get to know your fellow backstage guests. It will be a really small gathering for MSP-industry leaders only—space is limited, so use this link to apply:
Wednesday 25th at 2:30pm – 4:10pm
MSP Focus Networking Reception
This one’s for MSPs only! Managed service providers and digital transformation specialists can connect over drinks and refreshments. This is the spot for technical and region-specific business intelligence exchange—as well as making new friends and forming new partnerships.
Free Ticket to MSP GLOBAL
This is serious business, festival style! MSP GLOBAL is the premier vendor-neutral event for the full managed services ecosystem—where ambitious MSPs unite to strengthen partnerships and drive growth. Europe’s only true international MSP event awaits you at a theme park by the Barcelona coast: register for free while you’re at CloudFest by visiting the MSP GLOBAL booth H25 in the Cloud Fair exhibition hall.
… And Upgrade Your MSP GLOBAL Experience
MSP GLOBAL Passport
An Adventure Just for MSPs
For MSPs only: Once you get to CloudFest, you can register for free for MSP GLOBAL 2026 in October—and pick up your Passport to get maximum value out of your time here at Europa-Park.
Now it’s time to collect some stamps! As you take part in MSP activities throughout CloudFest, you’ll unlock raffle entries and giveaways to upgrade your MSP GLOBAL experience.
How the MSP GLOBAL Passport Works
When MSPs visit the MSP GLOBAL booth H25 in the Cloud Fair exhibition hall, they can register for free for MSP GLOBAL (October 21-22, in Barcelona). They will then get their passport. (If you are already registered for MSP GLOBAL, we can just give you the passport on the spot!)
You collect stamps by participating in 10 MSP-focused activities during CloudFest:
Attend State of MSP Report presentation
5 partner conversations at their booths
3 MSP-oriented sessions on the main stages
Take the MSP Growth & Profitability Tour
Once your passport is complete, bring it back to the MSP GLOBAL booth, where the team will enter you to win one of 25 prizes you can redeem at MSP GLOBAL in October:
15 prizes
MSP GLOBAL Summer Essentials Kit:
- Sunglasses (Spain is sunny)
- Luggage tag (So your bag stands out)
- Notebook (For all the things you’ll learn)
- Cap (Again, that Spanish sunshine)
4 prizes
Private table at the legendary seaside closing party
3 prizes
Free VIP upgrade to your MSP GLOBAL pass
2 prizes
Three free hotel nights at Hotel PortAventura
1 prize
Private Ask Me Anything session with a renowned MSP coach
See? Stamps in passports are not dead! We encourage our MSP guests to explore all CloudFest has to offer, and we wish you a productive and enjoyable experience at Europa-Park.
Join our Free Online Seminars
MSP Community Intelligence – leading MSP industry experts share practical insights and hands-on knowledge. Each session also includes time for your individual questions and direct exchange with the speakers.
Get your CloudFest Pass
Standard Pass
499
€
excl. VAT
Only for CloudFest’s core audience of CSPs, hosters, MSPs, corporate IT, web agencies, and WordPress developers.
Access to the entire CloudFest venue at Europa-Park
Invitation to all of the main parties networking events
Event bag with CloudFest documentation
Participation in Keynote, Breakout, and Masterclass tracks, and Exhibition Hall
Catering, including lunch and coffee breaks
Free shuttle from Offenburg HBF to Rust and back
VIP Pass
999
€
excl. VAT
Only for CloudFest’s core audience of CSPs, hosters, MSPs, corporate IT, web agencies, and WordPress developers.
All benefits from the Standard Pass
Chauffeured luxury car service between venues and EP hotels
Exclusive high-level networking events
Hotel VIP treatment and concierge service (Book your hotel separately)
Access to VIP Lounge
Special lunch restaurant with gourmet catering
Vendor Pass
999
€
excl. VAT
This pass is for professionals who sell to CloudFest’s core channel.
Access to the entire CloudFest venue at Europa-Park
Invitation to all of the main parties networking events
Event bag with CloudFest documentation
Participation in Keynote, Breakout, and Masterclass tracks, and Exhibition Hall
Catering, including lunch and coffee breaks
Free shuttle from Offenburg HBF to Rust and back
The ability to book 1on1 Meeting Tables
Badge scanning to create downloadable lead lists with your smartphone
Inclusion in a dedicated Vendor Register so attendees can find and connect with the vendors they want to meet
Vendor VIP Pass
1,999
€
excl. VAT
This pass is for professionals who sell to CloudFest’s core channel.
All benefits from the Vendor Pass
Chauffeured luxury car service between venues and EP hotels
Exclusive high-level networking events
Hotel VIP treatment and concierge service (Book your hotel separately)
Access to VIP Lounge
Special lunch restaurant with gourmet catering
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