Vito Peleg is the founder and CEO of Atarim, the AI-powered collaboration platform transforming how creative and product teams work together. A former agency owner who built over 600 WordPress websites, Vito experienced firsthand the chaos of scattered feedback, unclear requests, and endless revision loops. That pain led to Atarim, originally WP Feedback, which he scaled into a platform now used by teams across the globe.
Today, Atarim leads the charge in AI-supported collaboration with its Inner Circle: six embedded AI agents who work alongside human teams to spot issues, translate feedback, and streamline delivery. Vito’s mission is simple: eliminate the back-and-forth and make creative collaboration feel effortless.
When he’s not building the future of team workflows, Vito is a proud dad and the lead guitarist of “Lords of Uptime.”